In the world of Insurance Online Marketing, your website is essentially an employee. From their appearance, to communication skills, to the techniques they use to sell your agency, both employees and your website need the right tools to perform their duties effectively.
Online website visitors guide themselves through the sales process. In order to convert those visitors into a bona fide prospect, your website needs to capture their attention, entice them to look further, and provide some way for the prospects to request more information, thus turning them into a lead. Below are some tips for converting your online visitors into paying customers.
Key Techniques to Increase Conversion:
1. Determine Your Website's Goals. Realistically, how many visitors do you think you will be able to convert into leads? Once those goals are established, you will be able to determine what needs appear on your website. Keep in mind that too much clutter will cause distractions to your customers.
2. Target your audience. Include images and content that relates to your target market. For instance, if you sell Counseling8 and Home Insurance, your website could have images of an Counseling7mobile, a home, car keys, or a person driving a vehicle. A Life and Health insurance provider could show images of doctors and nurses, or a family, or medical instruments. If your agency caters to a niche market, such as Truckers Insurance, make your website appeal to specifically to that market.
3. Easy Navigation. When a visitor lands on your website, they should never be more than two clicks away from a request page. A request page allows the prospects to submit their contact information to you. Ensure there is a prominent "call to action" button inviting customers to participate in your website and get a quote. The "call to action" should be easily detectable and should stand out from the rest of your website.
4. Easy to Communicate. Include a Contact Us page accessible anywhere on your site. Make it easy for your customers to learn about your agency and your staff through an About Us page. You can even add educational materials to the website for your customers. Most importantly though, when your online prospect is ready to move forward, your website needs to have online quote forms ready to capture their information so you can make the sale.
5. Social Media Icons. Social media is quickly becoming a necessity in today's demanding Insurance Industry. People are becoming more reliant on word of mouth recommendations about who they should do business with. These sites make it possible for customers to quickly get to know you and stay updated on your agency as well as insurance industry news. Include social media icons on your website for each Social Media platform your agency uses.
6. Dynamic Website. Nothing turns an online visitor off more than landing on an old, out-dated website. An out-dated website can confuse customers and leave the impression customer communication is not a priority to your agency.
Keep your website alive by always including fresh content. Fresh content will keep your visitors coming back.
In the world of Insurance Online Marketing, your website is essentially an employee. From their appearance, to communication skills, to the techniques they use to sell your agency, both employees and your website need the right tools to perform their duties effectively.
Online website visitors guide themselves through the sales process. In order to convert those visitors into a bona fide prospect, your website needs to capture their attention, entice them to look further, and provide some way for the prospects to request more information, thus turning them into a lead. Below are some tips for converting your online visitors into paying customers.
Key Techniques to Increase Conversion:
1. Determine Your Website's Goals. Realistically, how many visitors do you think you will be able to convert into leads? Once those goals are established, you will be able to determine what needs appear on your website. Keep in mind that too much clutter will cause distractions to your customers.
2. Target your audience. Include images and content that relates to your target market. For instance, if you sell Counseling8 and Home Insurance, your website could have images of an Counseling7mobile, a home, car keys, or a person driving a vehicle. A Life and Health insurance provider could show images of doctors and nurses, or a family, or medical instruments. If your agency caters to a niche market, such as Truckers Insurance, make your website appeal to specifically to that market.
3. Easy Navigation. When a visitor lands on your website, they should never be more than two clicks away from a request page. A request page allows the prospects to submit their contact information to you. Ensure there is a prominent "call to action" button inviting customers to participate in your website and get a quote. The "call to action" should be easily detectable and should stand out from the rest of your website.
4. Easy to Communicate. Include a Contact Us page accessible anywhere on your site. Make it easy for your customers to learn about your agency and your staff through an About Us page. You can even add educational materials to the website for your customers. Most importantly though, when your online prospect is ready to move forward, your website needs to have online quote forms ready to capture their information so you can make the sale.
5. Social Media Icons. Social media is quickly becoming a necessity in today's demanding Insurance Industry. People are becoming more reliant on word of mouth recommendations about who they should do business with. These sites make it possible for customers to quickly get to know you and stay updated on your agency as well as insurance industry news. Include social media icons on your website for each Social Media platform your agency uses.
6. Dynamic Website. Nothing turns an online visitor off more than landing on an old, out-dated website. An out-dated website can confuse customers and leave the impression customer communication is not a priority to your agency.
Keep your website alive by always including fresh content. Fresh content will keep your visitors coming back.
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